Embracing and cultivating the love for true Chinese traditions in the present era is the primary intention of the Red Envelope magazine. We want to honour not only traditional values but also individuals who contribute to the continuation and expression of their heritage.

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Specifically, in this magazine, we will take readers on a journey from recognizing the significance of culture to hearing the insights of an individual with years of involvement in maintaining ancient Chinese value. Hopefully, this magazine can create a modern connection to traditional values for its beloved readers.